BUS 3601 Marketing Principles

Includes representations of consumer behavior alongside the latest developments in established traditions of consumer research.

Includes both online and offline topics related to the analysis, targeting, and service of individual customers.

Includes insights into real-world marketing problems.

Official Journal of the Academy of Marketing. It Includes articles on all aspects of marketing theory and practice.

Includes articles representing the entire spectrum of topics in marketing.

Includes new ideas and models, and new trends in marketing and in marketing methodologies. Free access to the electronic PDF format from 2012 to 2016.

Includes papers on key aspects of the interface between marketing and strategic management.