Skip to Main Content
Evans Library of Florida Tech
Research Guides
BUS 3601 Marketing Principles
eJournals
Search this Guide
Search
BUS 3601 Marketing Principles
This guide includes links to Evans Library and Web resources on Marketing and related areas.
Home
Business Databases
Case Studies
Analyzing a Case Study
Databases Tutorials
eJournals
e-Books
Google Scholar
Citing Business Sources
Related Guides
Need Help?
Key Marketing Journals
Journal of Consumer Behaviour
Includes representations of consumer behavior alongside the latest developments in established traditions of consumer research.
Journal of Interactive Marketing
Includes both online and offline topics related to the analysis, targeting, and service of individual customers.
Journal of Marketing
Includes insights into real-world marketing problems.
Journal of Marketing Management (JMM)
Official Journal of the Academy of Marketing. It Includes articles on all aspects of marketing theory and practice.
Journal of Marketing Research
Includes articles representing the entire spectrum of topics in marketing.
The Journal of Marketing Trends
This includes new ideas, models, and trends in marketing and marketing methodologies. Free access to the electronic PDF format from 2016 to 2024.
Journal of Strategic Marketing
Includes papers on key aspects of the interface between marketing and strategic management.
<<
Previous:
Databases Tutorials
Next:
e-Books >>