BUS 3601 Marketing Principles

Includes business and economics full-text journals, magazines, dissertations, conference and working papers, country and industry reports, newspapers, and coverage of companies and business trends worldwide. It comprises ABI/INFORM Dateline, ABI/INFORM Global, and ABI/INFORM Trade & Industry.

Full-text articles from business publications, including scholarly, peer-reviewed journals on marketing, management, accounting, banking, and finance. Coverage dates back to 1886. Also, it includes full-text financial data, case studies, industry reports, company profiles, market research reports, country economic reports, company profiles, SWOT analyses, reference works, videos, and book chapters.