Analyzes household spending on a particular product or service and is accompanied by text identifying the best and biggest customers, analyzing spending patterns, and predicting future trends based on the United States changing demographics.
Introductory text for marketing courses. It gives insight into the most critical areas of the discipline and brings together theory and practical perspectives.
Includes practical guidance for users of market segmentation solutions, organizational advice on implementation issues, guidance for market researchers in charge of collecting suitable data, and guidance on aspects of market segmentation analysis.
