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BUS 3601 Marketing Principles

This guide includes links to Evans Library and Web resources on Marketing and related areas.

Guidelines to Analize a Case Study

A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. Before you begin writing, follow these guidelines to help you prepare and understand the case study:

  1. Read and Examine the Case Thoroughly

    • Take notes, highlight relevant facts, and underline critical problems.
  2. Focus Your Analysis

    • Identify two to five critical issues.
    • Why do they exist?
    • How do they impact the organization?
    • Who is responsible for them?
  3. Uncover Possible Solutions/Changes Needed

    • Review course readings, discussions, outside research, and your experience.
  4. Select the Best Solution

    • Consider strong supporting evidence, pros, and cons. Is this solution realistic?

Source: Writing a Case Study Analysis by University of Arizona Global Campus Writing Center is licensed under a Creative Commons Attribution-4.0 International License.

Sources

Doing Capitalism Differently — One Backpack at a Time

Topic: Cotopaxi sustainable outdoor gear brand

https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/capitalism- differently-one-backpack-time/

  1. Company website: https://www.cotopaxi.com/pages/about-us

https://www.cotopaxi.com/cdn/shop/files/Cotopaxi-Impact-Report-2023.pdf?v=15824587601932789226

  1. Google Scholar  Cotopaxi sustainable outdoor gear brand

Corporate Social Responsibility, Volunteerism, and Social Identity: A Case Study of Cotopaxi

https://www.emerald.com/insight/content/doi/10.1108/978-1-78714-585-620181005/full/html

  1. Harvard Business School Website  https://www.hbs.edu/search?q=cotopaxi Faculty Research Cotopaxi: Managing Growth for Good - Video Supplement
  2. Cases Studies

Provides open access to MIT Sloan School of Management studies and management simulations.

  1. Google Scholar  Cotopaxi: Managing Growth for Good  
  2. Web- a case study on Cotopaxi sustainable outdoor gear brand
    1. https://www.forbes.com/sites/simonmainwaring/2021/07/20/purpose-at-work-how-cotopaxis-purpose-moves-people-products-and-mountains/
    2. Cotopaxi: What Entrepreneurs Can Learn from this Mission-Driven Outdoor Apparel Brand https://www.capitalism.com/cotopaxi/