Marketing Research

A detailed description of public and private companies, industries, and mutual funds, including stocks & bonds issues, earnings estimates, dividends, split history, industry trends, forecasts, major player and market share data, key ratios, and statistics. Screening tools for companies, stocks, and bonds are available.

Abstracting, indexing, and full text access for core scholarly journals, magazines, major newspapers, and other publications covering a broad range of subjects. To allow linking to all Evans Library scholarly journals do not select "Full Text."

Financial and business information on publicly traded companies worldwide and D&B (Dun & Bradstreet) North American private companies, Including company history, subsidiaries, long-term debt, capital stocks, earnings estimates, business segments; executives, insider trades, financials, ratios, and analysis; equity pricing and industry reports, government filings (EDGAR), and competitors; country profiles, economic research, and industry analysis. "My Mergent Tools" allows you to create a list of executives and analyze companies. You can download the Reports using Excel.

Full-text articles from business publications, including scholarly, peer-reviewed journals on marketing, management, accounting, banking, and finance. Coverage dates back to 1886. Also, it includes full-text financial data, case studies, industry reports, company profiles, market research reports, country economic reports, company profiles, SWOT analyses, reference works, videos, and book chapters.