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BUS 5656 Consumer Behavior
Week 7 Decision Process: Alternative Evaluations, Outlet Selection and Purchase, (Ch.16-18)
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BUS 5656 Consumer Behavior
Online Learning Course
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Week 1 Introduction to Consumer Behavior (Ch. 1)
Week 2 External Influences: Cultural and Social (Ch.2-4)
Week 3 External Influences: Subcultures, Households and Reference Groups (Ch.5-7)
Week 4 Internal Influences: Perception, Learning and Memory (Ch.8-10)
Week 5 Internal Influences: Attitudes and self-concept (Ch11-12)
Week 6 Decision Process: Situational influences, Problem Recognition, Information Search (Ch.13-15)
Week 7 Decision Process: Alternative Evaluations, Outlet Selection and Purchase, (Ch.16-18)
Week 8 Organizations as consumers, Consumers behavior and regulation (Ch.19-20)
Case Study Assignment
Assigned Video Week 7
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Week 6 Decision Process: Situational influences, Problem Recognition, Information Search (Ch.13-15)
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Week 8 Organizations as consumers, Consumers behavior and regulation (Ch.19-20) >>
