Research Guides: BUS 5656 Consumer Behavior: Home

Getting Started

Welcome to the BUS 5656 Consumer Behavior research guide! Click the tab that corresponds to the week of your course to access the video for that week's lesson and learn more about Evans Library. You will need to log in with your TRACKS username and password to access the library resources listed in the Case Study Assignment section of this guide.

Remember that if you have questions or need help with these resources, click on the Ask A Librarian link on this page.

Academic Writer - your starting point for all things APA citation style!

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A digital platform for writing research papers and managing references in APA Style through full integration of the Publication Manual of the American Psychological Association. Individual user accounts are required to write papers and save references. Training materials are available from the APA.