Skip to Main Content
Evans Library of Florida Tech
Research Guides
Course Guides
BUS 5656 Consumer Behavior
Week 1 Introduction to Consumer Behavior (Ch. 1)
Search this Guide
Search
BUS 5656 Consumer Behavior
Online Learning Course
Home
Week 1 Introduction to Consumer Behavior (Ch. 1)
Week 2 External Influences: Cultural and Social (Ch.2-4)
Week 3 External Influences: Subcultures, Households and Reference Groups (Ch.5-7)
Week 4 Internal Influences: Perception, Learning and Memory (Ch.8-10)
Week 5 Internal Influences: Attitudes and self-concept (Ch11-12)
Week 6 Decision Process: Situational influences, Problem Recognition, Information Search (Ch.13-15)
Week 7 Decision Process: Alternative Evaluations, Outlet Selection and Purchase, (Ch.16-18)
Week 8 Organizations as consumers, Consumers behavior and regulation (Ch.19-20)
Case Study Assignment
External Resources Week One (Ch.1)
Community Tool Box
A service of the Center for Community Health and Development at the University of Kansas.
Assigned Video Week One
<<
Previous:
Home
Next:
Week 2 External Influences: Cultural and Social (Ch.2-4) >>
