Determine which industry or industries your product or service is part of. Try to locate the industry NAICS or SIC codes which reveal how the industry is perceived in the hierarchy of business sectors. You can use these codes to search in many of our databases.
Look for sources that cover the industry. These include industry and market research reports, news sources, and various databases, as discussed under the Industry & Market Reports tab; you can also locate key numbers such as market growth rates and a company's share of the market.. Note also our resources on Government Statistics.