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Market Research

Market research using free Internet and Library subscription resources

Census Business Builder Widget

  • US Census Business Builder - Provides easy access to selected demographic and economic data  from the Census Bureau about potential customers and similar businesses for those starting or planning a business. Presents data for a single type of business at a time. 

See pdf for data included (

 Step by Step instructions at

Consumer Demographics

Library Databases:

Free Resources - Government & Private Sources:

Consumer Statistics

Consumer/Product Research

Occasionally you will encounter a problem where you cannot find any pre-published market size or market share information. When this occurs you will need to estimate the current market size and/or potential market size by compiling data on current and potential customers as well as competitors. To create a list of potential competitors use a database like:


Statista Global Consumer Survey