Watch both of the videos. Log in with your TRACKS username and password to access.
Using the information in the video as well as what you have learned from prior courses and personal knowledge, discuss the different communication techniques that are used in promoting a new venture and which ones you feel are most successful.
Also briefly describe the promotion tools used by the enterprise you are studying over the term. Focus on traditional media rather than on digital media this week.
Be sure to properly cite the videos and other references you use in your post