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EMK 3320 Entrepreneurial Marketing

Week 3 Discussion Prompt

Watch both of the videos. Log in with your TRACKS username and password to access.

Using the information in the video as well as what you have learned from prior courses and personal knowledge, discuss how the product life cycle can impact the marketing strategy paying special attention to launching a new product.

Also discuss the enterprise you are studying over the term and how a new product was launched. Discuss how the product/company is positioned and where it is in the PLC.

Be sure to properly cite the videos and other references you use in your post.

Assigned Video Week Three

Assigned Video Week Three