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EMK 3320 Entrepreneurial Marketing

Week Two Discussion Prompt

Watch both of the videos.  Log in with your TRACKS username and password to access.

Using the information in the videos as well as what you have learned from prior courses and personal knowledge, discuss the importance of doing research when planning a marketing strategy. 

Also discuss the enterprise you are studying over the term and how they conduct marketing research. 

Be sure to properly cite the videos and other references you use in your post.

Assigned Video Week Two

Assigned Video Week Two