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EMG 4006 - Business Plan Research

Industry Research Resources

Before you start a business, you must understand the industry in which it is going to operate to ensure success - the trends and competition, etc..  One way to do that is to conduct an industry analysis.

Industry News

E-Books for Company and Industry Information

The library has the following ebooks that might be very useful for doing company & industry factual research.

Conducting Industry Research - Internet Resources