Industry Research

Find industry surveys by company name or industry. Company name: go to "Simple Search" (right column), select Company Profile and type in your company name; Industry Survey: Go to "S & P Publication Search", under Industry Surveys, select your industry, e.g. Advertising. On the Industry Surveys page, you can find industry trends, key industry ratios, trade associations, top journals, and example of an industry analysis, and data on how to compare companies.

Find industry and market research reports on every U.S. industry. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, industry risk ratings, major industry participants and more. Search by keywords, major company, industry sector, or NAICS code.

Financial and business information and data on United States and international companies; includes history, company details, executives, ownership, financials, equity pricing, reports, filings, news, competitors.
There are several ways to find industry information:
(1) Search by SIC or NAICS for list of companies in your industry.
Or (2)click on Report Search tab (top of search page). Select Industry Reports, and choose an industry.
Or (3), do a Company Search. Click on the Reports tab. Select Industry Reports. Use the Report Builder tab to compare the company against Industry or other companies.

There are several ways to narrow your search to industry, industry profiles or industry reports. Go to "Limit your results" and (1) under "Publication Type, select Industry Profile, or Market Research Report; or (2) under Document Type, choose Industry Overview; or (3) next to NAICS/Industry Code, type in your NAICS number. Your results will include SWOT Analyses, Datamonitor Reports (market overview, value, forecast), Barnes Reports, financial data, etc.

To find news and periodical articles from key business and economics periodicals:
Select the Business icon. Then, type in your search term (s) in the Search box.
To find industry information:
Select the Business icon. Then, click on the Data & Reports tab ( top of page). Type in your industry in the Search Box, and select your data/reports types to include, and any other Search options you would like to include as well.
Or 3. Click on the Browse tab and select a link under the headings; links include Business Monitor, First Research (five-year forecasts), Just-Series Market Research Reports, Country Data, etc.