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EMG 4006 Business Plan Research

Week 1 Readings

Barringer, B. R. (2014). Preparing effective business plans: An entrepreneurial approach (2nd ed.). Pearson.

Chapter 4: Introductory Material, Executive Summary, and Description of the Business 

Additional Resources

Review the links below. These will give you good background on an elevator pitch. An elevator pitch can be used for personal/professional networking and pitching business ideas.

Library Resources