Research Guides: BUS 4788 Business Plan Research: Market Analysis

Databases

Business Market Research Collection This link opens in a new window
Conduct company, industry, economic, and geopolitical market research with information from these sources:
- Hoover's Company Profiles - covering 40,000 global public and non-public companies, including financials, competitors, and officers.
- OxResearch - brief articles covering regional economic and political developments of significance.
- US and Worldwide Industry & Market Reports from Barnes Reports - covering global industries in-depth and market research overviews on 40+ industries and 40 countries.

Consumer Reports & Data

County Business Patterns is Census Data in an annual series that provides sub-national economic data by industry. Helpful in analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets

Economic Census
The Economic Census is the U.S. Government's official five-year measure of American business and the economy. It is conducted by the U.S. Census Bureau, and response is required by law.

Statista This link opens in a new window
Market, industry, company, and demographic statistics, data-centered reports and dossiers, fully downloadable, various formats, international, easy-to-use.

Statista Market Insights

Country Profiles

CIA World Factbook
Provides essential intelligence on the history, people, government, economy, energy, geography, environment, communications, transportation, military, terrorism, and transnational issues of 266 world entities.
Mergent Online
Includes country Statistical Data and Map.