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BUS 4788 Business Plan Research

This guide includes vital online sources to help you develop your Business Plan.

Finding Industry Information (TRACKS Needed)

Business Source Complete This link opens in a new window
It includes industry reports, company profiles, market research reports, country economic reports, and SWOT analyses. See the key Business Academic Databases Tutorials section for detailed information.

Gale Business: Insights
Covers national and global companies and industries including statistical data, profiles, and comprehensive reports.

Gale Business: Insights Tutorial
You may find a brief guide on searching company and industry profiles on page four of this handout.

IBISWorld Industry Reports This link opens in a new window
Industry profiles for about 700 different industries in the U.S.
NetAdvantage This link opens in a new window
See the Industry Analysis section for detailed information.

IBISWorld Tutorial

Net Advantage Tutorial

Source: 2022 S&P Global Market Intelligence includes brief videos showing how to find information on the Net Advantage platform.