Research Guides: MBA (Master of Business Administration) Resources: Industry Research

Industry Overviews

IBISWorld Industry Reports This link opens in a new window
Provides US industry research reports and brief US business environment profiles. Each research report (30-40 pages) consists of key statistics, analysis on market characteristics, industry segmentation, assessment of companies/industry operating conditions, key competitors and market share, performance analysis, key success factors, and five year forecasts and forecasts analysis, as well as, insights into demographic, environmental and business trends. Search by 5-digit NAICS code, industry name, or keyword. Reports available in MS Word and PDF.

Using IBISWorld for Porter's Five Forces Analysis

Harvard University professor Michael E. Porter developed the widely-used Five Forces framework to determine profitability and intensity of competition within an industry. IBISWorld industry reports are closely aligned with this framework. This IBISWorld article explains how to use IBISWorld reports to perform a Five Forces analysis. Porter's 5 Forces can help decision makers understand industry strengths and weaknesses to gauge the viability of a new business or evaluate strategies in established businesses

Business Source Complete This link opens in a new window
Full text articles covering all aspects of business. Includes financial data, case studies,industry reports, company profiles, market research reports, country economic reports, company profiles, SWOT analyses, major reference works, videos, book chapters, and more.
Mergent Intellect This link opens in a new window
Data and information on over 250 million private and public US and international companies, First Research industry profiles, U.S census data, demographics and consumer reports, lifestyle data, and job listings for U.S. residents. Select the Advanced Search for additional options. For Help Guides and How-To Videos use the drop-down tab on the right-hand side of page.
NetAdvantage This link opens in a new window
Standard & Poors Net Advantage is a comprehensive source of business and investment information. Provides detailed description of companies, industries and mutual funds. Industry surveys cover industry trends, forecasts, major players and market share data, key ratios, and statistics. Screening tools for companies, stocks and bonds are available.
Statista This link opens in a new window
Statista provides complete dossiers, consumer and industry reports and market outlooks on select industries and topics, analyst insights and case studies; with infographics, charts, and tables. Includes primary sources, unlimited downloads, and export of results in PowerPoint, Excel PDF and Graphic (PNG) formats.

Use NAICS to find your U.S. industry code

What is NAICS? The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Find your NAICS Code.
NAICS FAQ
Can't find your NAICS Code? Email naics@census.gov. Please include your telephone number in your email messages in case they need to call you for more information.