Market Research refers to the study of the entire market and consumer behavior within that market. It helps you understand your customers, familiarize yourself with the competition, and what people are prepared to pay for your product or service. This is done by:
|To find||Main Research Resources to Consult|
|Industry or industries your product or service is a part of||NAICS Code|
|Research on your business industry, market and competitors||Library databases (which include journals, trade periodicals, magazines) and internet sources|
|Other sources that cover your industry||Market research reports, news sources, customer surveys, blogs written by experts, trade associations|
|Data and statistics||Databases such as Statista, Census Bureau & other Government agencies sites, associations websites, surveys, interviews with experts, etc.|
The NAICS Code is used to determine/identify which industry (or industries) best reflect or fit your primary lines of business (product or service).
NAICS (pronounced Nakes) stands for North American Classification System, and is the standard used by Federal statistical agencies to classify business establishments for statistical and comparison purposes. Each business is classified into a six-digit NAICS code number based on the majority of activity at the business. NAICS codes are also required by Federal, state, and local governments for administrative, taxes, or contracting purposes.
NAICS uses a hierarchical structure. A "hierarchy" is the relationship of one item to a particular category. NAICS is a two- through six-digit hierarchical classification system, offering five levels of detail.
The organization of NAICS is as follows:
Note: Three sectors are represented by a range of 2-digit codes. These include Manufacturing (31-33), Retail Trade (44-45) and Transportation and Warehousing (48-49).
|Subsector||441||Motor Vehicle and Parts Dealer|
|Industry Group||4412||Other Motor Vehicle Dealers|
|NAICS Industry||44122||Motorcycle, Boat, and Other Motor Vehicle Dealers|
|National Industry||441221||Motorcycle, ATV, and Personal Watercraft Dealers|