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BUS 5623 Technologies of Internet Marketing - Reading List

Below is a link to a reading for your class.

Readings

Title: Deconstructing the Groupon Phenomenon
Source:  Harvard Business Review, 2011, Volume 89, Issue 7/8 

To access, go to the library website, https://lib.fit.edu/ and copy and paste the article title into the library search tool as seen below:

 Scroll through the results until you find the matching document.

 

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