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BUS 4788 Business Plan Research

Research resources and strategies to help you develop a busines plan

Getting Started: Using Library Resources (see tabs on the left)

  1. NAICS Code: Use the NAICS Code to determine which industry or industries your product or service is part of. NAICS is used by Federal statistical agencies that collect or publish data by industry.  It is also used by State and local agencies, trade associations, private businesses and other organizations.  You can use the NAICS code to search in many of the Library databases or look for business/industry information on the Web. 
  2. Industry Analysis and Market Research:  Research your business industry, market, and competitors using library databases, websites such as trade associations.  Look for sources that cover your industry such as industry and market research reports, news sources, blogs written by experts, and industry and market analysis.  
  3. Demographics and other Data: Use these for population information, in terms of age, occupation, income, educational attainment, etc. 
  4. Company Research:  Use databases to compare companies of relative size, of from the same geographic aread, similar ownership structure, new or long-standing business, competitors, etc.
  5. Sample Plans & Guides:  Not too sure what a business plan looks like?  Find lots of them under this tab.


(Not a live search box. Snip of Summon search box on the Library Website)

Summon searches most of our online databases, though not all business databases.  You may have to search business databases individually to find detailed industry, company, and financial information.

A to Z Databases

A to Z Journal List

Use the A to Z Journal List to find journal titles that the Evans Library owns. Be sure to enter titles without abbreviations.

Library Catalog