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BUS 4788 Business Plan Research

Research resources and strategies to help you develop a busines plan

Steps in Business Plan Research

  1. NAICS Code: Use the NAICS Code to determine which industry or industries your product or service is part of. NAICS is used by Federal statistical agencies that collect or publish data by industry.  It is also used by State and local agencies, trade associations, private businesses and other organizations.  You can use the NAICS code to search in many of the Library databases or look for business/industry information on the Web. 
  2. Industry Analysis and Market Research:  Research your business industry, market, and competitors using library databases, websites such as trade associations.  Look for sources that cover your industry such as industry and market research reports, news sources, blogs written by experts, and industry and market analysis.  
  3. Demographics and other Data: Use these for population information, in terms of age, occupation, income, educational attainment, etc. 
  4. Company Research:  Use databases to compare companies of relative size, of from the same geographic aread, similar ownership structure, new or long-standing business, competitors, etc.
  5. Sample Plans & Guides:  Not too sure what a business plan looks like?  Find lots of them under this tab.

Quick Links to Evans Library Research Resources

Start your search by going to the Library Website.  

  • Use OneSearch, the search bar in the middle of the library webpage ,to search for articles in journals, books, and other publications. OneSearch is a search engine that searches most of the library databases simultaneously.  OneSearch includes features that allow you to refine your search results, such as limiting them to scholarly publications and peer-reviewed articles. 
    • Please note: The following business databases are not included in OneSearch and therefore must be searched individually:  Checkpoint, NetAdvantage, Mergent Online, Mergent Intellect, Statista, and Business Insight.  These databases are considered professional databases (not primarily academic research).
  • Databases - If you don't find what you are looking for in OneSearch,  try searching individual business research databases such as Business Source Complete, ProQuest, or the ones listed in the previous bullet. Databases are located under More Ways to Search on the Library Website.
  • eJournals & eBooks - provide full-text access to all including subject-specific individual journals and e-books. 
  • Ask a Librarian - provides direct contact to a librarian via chat, text, phone or email.Check link for hours.
  • Library Liaisons - subject-specific librarians to assist you in using all library resources effectively and efficiently. You may make an appointment or have them come to your classes. Business Liaisons are Linda Khan and Wanda Perez.
  • Interlibrary Loan - Use this service to request materials the library doesn't hold in its collection (or you can't find).
  • Research Guides - These guides aggregate useful resources and information on academic subjects, courses, and topics. There are a lot of business guides tailored to a particular course or subject area.