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Industry Research : Getting Started

Industry analysis, market analysis, ratios, NAICS and SIC Codes

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Steps in the Process

  1. Determine which industry or industries your business fits into.  Try to locate the industry NAICS or SIC codes which reveal how the industry is perceived in the hierarchy of business sectors.  You can use these codes to search in many of our databases.
  2. Look for sources that cover the industry. These include industry and market research reports, news sources, and various databases, as discussed under the Industry Analysis tab. Note also our resources on Government Statistics, which can help you locate key numbers such as market growth rates and a company's share of the market.
  3. It's good to know who are the potential competitors in your industry. Consult the Company tab under the Business Research Guide to learn more.

Classification Systems

Classification codes provide uniformity and comparability, making it easier to collect, tabulate, present and analyze statistical data.