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BUS 5623 Technologies of Internet Marketing - Reading List  

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Title: Deconstructing the Groupon Phenomenon
Source:  Harvard Business Review, 2011, Volume 89, Issue 7/8 
 Link to full text: http://search.ebscohost.com.portal.lib.fit.edu/login.aspx?direct=true&db=bth&AN=61870896&site=ehost-live

 

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