How to Conduct Industry Research
- Porter's Five Forces Analysis (QuickMBA) - A model for industry analysis.
- Business Source Complete and ProQuest (ABI Inform Complete) databases - academic journals, trade and industry publications and business news sources (including the Wall Street Journal) - all good sources of industry analysis information.
- Annual reports and SEC filings.
- How to prepare a Market Analysis (Edward Lowe Foundation)
- How to Conduct and Prepare a Competitive Analysis - A guide to analyzing competitors and markets (Edward Lowe Foundation).
- Investopedia Industry Handbook
- Market Analysis (NetMBA.com)
- Industry Analysis: The Five Forces (pdf from Purdue University)
- Competitive Strategies that Work (Harvard SS) - Video
NAICS (North American Industry Classification System)
NAICS (pronounced Nakes) is "the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy."
It is a two- through six-digit hierarchical classification system, offering five levels of detail. NAICS system is terrific for economic and business research applications.