How to Conduct Industry Research
- Porter's Five Forces Analysis (QuickMBA) - A model for industry analysis.
- Business Source Complete and ProQuest (ABI Inform Complete) databases - academic journals, trade and industry publications and business news sources (including the Wall Street Journal) - all good sources of industry analysis information.
- Annual reports and SEC filings.
- How to prepare a Market Analysis (Edward Lowe Foundation)
- How to Conduct and Prepare a Competitive Analysis - A guide to analyzing competitors and markets (Edward Lowe Foundation).
- Investopedia Industry Handbook
- Market Analysis (NetMBA.com)
- Industry Analysis: The Five Forces (pdf from Purdue University)
- Competitive Strategies that Work (Harvard SS) - Video
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Classification Systems
NAICS (North American Industry Classification System)
NAICS (pronounced Nakes) is "the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy."
It is a two- through six-digit hierarchical classification system, offering five levels of detail. NAICS system is terrific for economic and business research applications.
- NAICS FAQ
- 2007 NAICS Sector Codes and TitlesNAICS Designations:
First two digits - economic sector
Third digit - subsector
Fourth digit - industry group
Fifth digit - NAICS industry
Sixth digit - U.S. industries.
Example:
51 = Information
511 = Publishing
5111 = Newspaper, Periodical, Books, etc.
51111 = Newspaper Publishers
511110 = Newspaper Publishers - SIC (Standard Industry Classification)Designed to facilitate the collection, calculation, and dissemination of economic statistics. “Establishment” oriented system - seeks to classify primary business activity within a specific physical establishment.
- GICS (Global Industry Classification Standard) GICS was designed to meet the needs of the investment community for a classification system that reflects a company’s primary business model as determined by its
financial performance.
GICS is much more appropriate for finance and investment research. - Industry and Occupation Classification SystemThe purpose of the classification systems used in these indexes is to organize and to make understandable the many thousands of industries and occupations. These systems group titles describing like industries or like occupations into homogeneous categories and assign a code to each category
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