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BUS 5623 Technologies of Internet Marketing - Reading List  

Below are the readings for your course, separated by week. Scroll down the page to see the list of readings. Click on Link to full text to access the article.
Last Updated: May 13, 2015 URL: Print Guide RSS UpdatesEmail Alerts
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Title: Deconstructing the Groupon Phenomenon
Source:  Harvard Business Review, 2011, Volume 89, Issue 7/8 
 Link to full text:


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